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The Brands of The Future Consume Less
We do not need to plan or devise a "world of the future"; if we take care of the world of the present, the future will have received full justice from us. A good future is implicit in the soils, forests, grasslands, marshes, deserts, mountains, rivers, lakes, and oceans that we have now, and in the good things of human culture that we have now; the only valid "futurology" available to us is to take care of those things. We have no need to contrive and dabble at "the future of the human race"; we have the same pressing need that we have always had - to love, care for, and teach our children.
Wendell Berry, The Art of the Commonplace: The Agrarian Essays
A new corporate identity for the Bandarossa collection
To strengthen the image of the product that best represents Bortolomiol's finest selection - the Bandarossa Millesimato - the company has revised the brand identity and packaging of the whole line, differentiating it from the other Millesimati, according to one precise guideline: sustainability.
The new brand identity project for Bandarossa has in fact been guided by a sustainable approach: from the materials of boxes to the logistics, the company has tried to optimize the whole process.
The printing and creation of the packaging has been optimized starting from the management of the orders, decreasing the amount of shipments and therefore the CO2 emissions. Even the packaging materials have been revised to avoid wasting: the brown cardboard boxes are in fact 100% recycled and recyclable, and contain no pollutants or laminated inks.
1 March 2014