Right now, companies get by pushing more and more stuff we don't need. But with data and personalization, they might earn our loyalty and dollars by giving us exactly what we do. "It is an article of faith in mass marketing that more consumption is good. Marketers focus on increasing penetration and frequency--selling to more people, more often--as ends in themselves, and research consumer attitudes to everything from packaging design and pricing to the position of products on shelves to do it. Thesign help them to do this more effectively by making things attractive and easy to identify and playing on unconscious desire..."

To strengthen the image of the product that best represents Bortolomiol's finest selection - the Bandarossa Millesimato - the company has revised the brand identity and packaging of the whole line, differentiating it from the other Millesimati, according to one precise guideline: sustainability. The new brand identity project for Bandarossa has in fact been guided by a sustainable approach: from the materials of boxes to the logistics, the company has tried to optimize the whole process. The printing and creation of the packaging has been optimized starting from the management of the orders, decreasing the amount of shipments and therefore the CO2 emissions. Even the packaging materials have been revised to avoid wasting: the brown cardboard boxes are in fact 100% recycled and recyclable, and contain no pollutants or laminated inks . 16 Nov 2013